— PROJECT NAME
TikTok ForYou Summit
— MY ROLE
Art Direction
Conceptualization
Graphic Design
— AGENCY
MEAS
— CREATIVE DIRECTOR
Dennis Claveria
— DATE
20/01/2023
As the Art Director for the TikTok ForYou Summit event pitch project, I was responsible for bringing the creative concept to life. I developed key visuals, helped with event flow ideation, and oversaw the development of event props and other visual elements. My role was to ensure that the event had a visually captivating and cohesive look that aligned with TikTok’s dynamic and vibrant brand image.
Throughout the project, I worked closely with the team to design eye-catching visuals that were used in promotional materials. I also supported creative director on creating a seamless and engaging event flow for attendees. Additionally, I oversaw the production of trending video compilation for the event highlight. My contribution as an Art Director helped deliver a visually stunning and memorable experience for participants at the TikTok ForYou Summit.
Process
During the process of pitching, I presented three different options under the concept of "The Immersive World of TikTok". Each option was carefully crafted to align with the brand and event objectives. By considering multiple visual concepts, we were able to evaluate their impact, appeal, and suitability for the TikTok ForYou Summit. This exploration phase allowed us to gather feedback, make informed decisions, and ultimately select the most compelling and effective visual representation for the event.
Finalization
The final selection of the event key visual was tailored to align with the specific characteristics and nuances of the region. This tailored approach ensured that the visual representation of the event captured the essence of the regional TikTok annual summit and resonated strongly with attendees and their potential partners.
The Result
The TikTok ForYou Summit, hosted by TikTok Cambodia and activated by MEAS agency, showcased my successful art direction and concept, creating a vibrant and engaging event that celebrated creativity of TikTok content creation in Cambodia while also launching the new app features.
