— PROJECT NAME
Wing Bank Cards
— MY ROLE
Art Direction
Graphic Design
— AGENCY
MSA
— CREATIVE DIRECTOR
Dennis Claveria
— DATE
11/03/2022
In this project, I led the art direction of the animation video to launch the new visa and MasterCard from Wing Bank, ensuring that the visual style, aesthetics, and overall tone aligned with the client's brand and objectives. I collaborated closely with the animation team to guide the artistic vision, making sure that the video effectively showcased the key features and benefits of the numberless cards.
My responsibilities encompassed providing art direction, designing supers, translating copywriting for the Khmer VoiceOver, and overseeing production to create an animation video that effectively showcased the new numberless Mastercard, while meeting the client's objectives and requirements.
Challenge
To effectively communicate the premium and visually appealing qualities of Wing Bank's new lines of Mastercard to the urban audience. This involves striking a balance between capturing the audience's attention, maintaining a sense of exclusivity, and aligning the visuals with the brand's overall identity.
Solution
By incorporating sleek and modern design elements, I ensured the visuals resonated with the target audience, capturing their attention and conveying a sense of exclusivity. My role aimed to elevate the brand's image, attract the urban audience, and establish a strong visual identity for Wing Bank's new Mastercard offerings.
Digital Key Visuals
Collaborating closely with the marketing team, I ensured that Facebook posts captured attention and conveyed the premium features and benefits of the new Mastercards effectively. Employing a sophisticated design language, I crafted visuals that exuded elegance, utilizing clean lines, modern typography, and a harmonious color palette of Wing Bank's brand identity.
