— PROJECT NAME
H150 x Raveground
— ROLE
Art Direction
Graphic Design
Conceptualization
Packaging Design
— AGENCY
MSA
— CREATIVE DIRECTOR
Dennis Claveria
— DATE
22/03/2023
Tasked with bringing the campaign to life, I collaborated closely with creative director and the team to develop a compelling strategy as well as its execution ideas that would resonate with the target audience in Cambodian market.
Our mission was to bring international celebration experience to Cambodian consumers. By collaborating with EDM Cambodia team and showcasing Heineken as the main sponsor, we collaborated on various creative initiatives, including stage designs, branded installations, and interactive experiences that showcased Heineken's commitment to celebrating life's extraordinary moments.
The highlight of our work was the creation of a captivating event key visual and invitation package, which captured the essence of celebration and excitement. Through our innovative ideas and creative direction, we successfully brought the campaign message to life, immersing the target audience in a memorable brand experience.
Key Visual
VIP Invitation
In my role as an art director, I had the opportunity to ideate creative concept for a design for VIP packaging that was sent to influencers for unboxing and review. The package included an invitation card, wristbands, three sets of stylish stickers, and an exclusive CD card with a QR code leading to an EDM playlist. The aim was to create a special and exciting experience for the influencers, combining attractive visuals with a touch of modern technology. Our goal was to capture their attention and generate excitement around the design.
Influencer Unboxing Campaign
he positive reviews and engagement that followed showcased the power of well-thought-out packaging in influencer marketing. It was a resounding success that highlighted the influencers' ability to create genuine enthusiasm for the brand through their unboxing experiences.